Direct advertising lets you reach customers where they are at their most relaxed and where decisions are taken: at home. Here, you can communicate with people who do not use a “No advertising” sticker and who as such have consciously decided to receive advertising.
The MA Strategy Consumer Study 2017&2018 shows:
60% of the Swiss population lives in households that are open to advertising (without "no publicity" stickers) and can be reached by you. These people actively say "yes" to advertising. 3.3 million make use of the brochures they receive at least on a weekly basis – a very high figure, also in comparison to other media.
Source: MA Strategy Consumer 2017&2018
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